Maxwell Luthy is the Director of Trends & Insights at TrendWatching and head of its North America office. He is author of the book Trend-Driven Innovation (Wiley) and has facilitated innovation workshops for The North Face, Samsung, the Dubai government and 3M. He has compiled bespoke research on consumers for clients including Walt Disney Imagineering, American Express, McDonald’s, Spotify and Intel.

Maxwell is an accomplished keynote speaker who delivers trend presentations at conferences around the world. Events include TMRE, Asian Marketing Congress and Cisco Live!, internal keynotes include Google, Citibank and Boeing. 

He began his career in a London advertising agency, founded a record label, and was a jury wrangler for Cannes Lions International Festival of Creativity. He has a degree in Economics & History from Bristol University.

As the former Global Director of tw:in (TrendWatching’s spotter network), he hosted meetups in Istanbul, Johannesburg and Paris, and worked with students at schools including Parsons School of Design, London Metropolitan University, and Rutgers Business School.

Join us at 4Front to meet Maxwell in person.

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