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View the  full-day agenda.

June 14

(Members-only Stand-Alone Event)

Smaller Market Conference

June 15

(Day 1: Members-only 4Front Event)

Morning Sessions
Afternoon Sessions
Reception & Innovation Hub

June 16

(Day 2: Public 4Front Event)
Morning General Sessions
Lunch & Innovation Hub
Afternoon General Sessions
Reception & Innovation Hub

 June 17

(Members-only Stand-Alone Event)

Behind the Curtain | CableLabs Louisville Office

Full Agenda


8:00 AM – 5:30 PM | Smaller Market Conference

This Multiple System Operators-only event brings together executives and leaders – C-level, VPs, Directors, Managers and others – from across the spectrum of responsibilities including business strategy, technology, engineering, marketing, operations and customer experience. Recent agendas have included spirited discussion of federal and state regulation and legislation affecting the smaller market operators, in-home Wi-Fi, new services such as mobile, IoT and WIPS – and their applicability to this group of operators, network evolution and planning costs – including all-IP transition approaches, 5G and wireless technologies and customer experience, together with keynotes from influencers inside and outside the cable industry.

Tuesday, June 15, 2021 | DAY 1: MEMBERS-ONLY 4FRONT EVENT

7:00 AM – 5:30 PM | Registration and Information
7:00 AM – 8:00 AM | Breakfast
8:00 AM – 8:15 AM | Conference Welcome
8:15 AM – 12:00 PM | Morning Members-Only Sessions
Next-Generation Broadband Infrastructure

The 10G platform introduces myriad opportunities for innovation that result in increased speed, lower latency and improved reliability. At the same time, advancements in self-installation can save operational expenses, power consumption may be reduced, and network intelligence may provide opportunities for new revenue streams for operators.

10G Security

Network security is one of the key pillars of the 10G platform and remains a top priority for the cable industry. The vision for 10G Security includes differentiating 10G networks based upon four primary tenets: ease-of-use of security measures, broad reliability and availability, confidentiality of communications and traffic integrity. The goal is a threat-resistant networking experience for operators and subscribers.

12:00 PM – 1:15 PM | Lunch
1:15 PM – 5:30 PM | Afternoon Members-Only Sessions
User Experience in a Hyper-Connected World

We’re evolving into a hyper-connected world in which everything and everyone’s life revolves around connectivity. In this new world, customers, their needs and expectations, and what they value are changing rapidly. This session will delve into the various angles of the next generation of users.

  • Understanding the psychology of next-generation users 
  • What does user experience mean to them? 
  • Living the virtual life: enabling remote learning/telehealth/remote work 
The Digital Divide: Serving the Unconnected and Under-Connected

The digital divide has been around for decades, and its impact has had a sustainable effect on people’s lives. This reality has been intensified by the COVID-19 pandemic, in which broadband connectivity has become a crucial lifeline for everyone. From the outside, the digital divide appears to be a simple problem to solve; nonetheless, no one is able to “simply solve it.” In this session, we’ll discuss the various factors that play into the digital divide

Wireless Horizons for Cable

The launch of 5G, Wi-Fi 6, 1200 MHz of new unlicensed spectrum and the mid-band licensed and shared spectrum auctions offers unprecedented opportunities for the cable industry to rethink wireless technologies and business models. Virtualization, disaggregation, and “Open” HW/SW are disrupting the established methods, making space for new and converged Wireline, Wi-Fi and Mobile architectures and services. The cable industry is uniquely positioned to take these trends and lead wireless innovation.

5:30 PM – 7:00 PM | Reception & Innovation Hub

Wednesday, June 16, 2021 | DAY 2: PUBLIC 4FRONT EVENT

7:30 AM – 4:30 PM | Registration and Information
7:30 AM – 8:30 AM | Breakfast
8:30 AM – 8:45 AM | Conference Welcome

Speaker: Stephanie Mehta

8:50 AM – 9:30 AM | Just Around the Corner: A Conversation About the Near Future with Phil McKinney & Michael Powell 

Moderator: Stephanie Mehta
Speakers: Phil McKinney & Michael Powell
How will we use technology that hasn’t been invented to solve problems that don’t yet exist? How can we deliver future technologies that will make environments more creative, collaborative and personal and that will improve lives? The future is bigger than any one tech company or industry and solving the world’s biggest challenges will require alignment. As part of a curated discussion, Michael Powell and Phil McKinney
will discuss the necessary evolution of businesses,
 and talk about the value of collaborating on technologies that will change the world. 

9:35 AM – 10:15 AM | Making it Personal: Humanizing Artificial Intelligence

Speaker: Rana el Kaliouby

10:15 AM – 10:35 AM | Break
10:40 AM – 11:25 AM
Harvesting Data: How Technology Enriches Climate and Agriculture Sciences

Moderator: Lauren Gifford
Speaker: Alyssa Whitcraft

Prescription for Healthcare: Creating a Trusted System to Improve and Save Lives

Speakers: Aubrey de Gray & Aditi Joshi

11:30 AM – 12:15 PM | You Are the View: The Surveillance New World Order

Speaker: Shoshana Zuboff
The contents of your text messages, the destination of your next vacation, your favorite coffee shops along your commute — it’s all recorded, processed, bought, bundled and sold. That might sound like a dystopian nightmare, but it is our reality. Shoshana Zuboff, the Charles Edward Wilson Professor Emerita at Harvard Business School and a former faculty associate at the Berman Klein Center for Internet and Society at Harvard Law School, coined the term “surveillance capitalism.” Her masterwork “The Age of Surveillance Capitalism” has been called one of the most important books published this century by The Guardian. Shoshana will talk about the fact that technology users are no longer customers, but the raw material for an entirely new economic order.

12:15 PM – 1:45 PM | Lunch
1:50 PM – 2:20 PM
Freedom and Justice for All: Can Technology Drive Social Change?

Speakers: Mike Hess & John Register

3 Billion People Stuck in 1981: How We’re Making the Broadband Connection Worldwide

Speaker: Jim Forster

2:25 PM – 3:25 PM | The Education Evolution: How Technology Will Enable a New Learning Curriculum

Moderator: Dr. Nathan Lang-Raad
Speakers: Ai Addyson-Zhang, Matthew Portell & Ryan Holdaway

3:30 PM – 4:00 PM
A New Dimension to Storytelling: How Volumetric Video and Holograms Will Alter Entertainment
Make it Quick: How to Grab a Post-Millennial Audience With an 8-Second Attention Span

Speakers: Ethan Decker & Jean Twenge

4:00 PM – 4:30 PM | Closing Session
4:30 PM – 7:00 PM | Reception & Innovation Hub

Thursday, June 17, 2021 | MEMBERS-ONLY STAND-ALONE EVENT

8:00 AM – 3:00 PM | Behind the Curtain

Location: CableLabs Louisville Office

Come have a look behind the curtain and see the latest projects to come through our innovation labs. Our project teams are looking to challenge the status quo in cable and will share with you a glimpse of what they’re working on through demonstrations and Q&A sessions. This exciting sneak peek is your chance to catch up on the disruptive technologies on the horizon and to get involved by collaborating with CableLabs to help bring these innovations into the cable ecosystem.

download our agenda pdf
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